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June 08, 2004
366,000 Physicians Trying to 'Connect' with Professional Societies Online
366,000 Physicians Trying to 'Connect' with Professional Societies Online
Despite the Demand, Many Professional Societies Are Missing the Call
NEW YORK, June 8 /PRNewswire-FirstCall/ -- As physicians increasingly
embrace the Internet for their clinical practice, professional societies must
address the growing demand for online information and communication tools.
Currently, physicians are going online looking for resources such as the
latest clinical news, medical education, clinical guidelines, patient
education and drug information for their practice. While some organizations
like the American Academy of Family Physicians are catching on with
increasingly robust online offerings, many professional societies are still
missing the opportunity completely.
Manhattan Research, a healthcare marketing information and services firm,
offers clients the ability to analyze physicians' online actions with two data
sets, Taking the Pulse(R) v4.0: Physicians and Emerging Information
Technologies and ePharma Physician(R) v4.0: The Future of Professional
e-Marketing. These studies include interviews with 2,200+ practicing U.S.
physicians. Clients can choose from a list of more than 20 physician
specialties with in-depth analysis of topics such as eCME, eDetailing,
physician-patient connectivity, PDA usage, and ePrescribing. The following
physician specialties are available immediately:
- Primary Care - General Surgery - Ophthalmologists
- Allergists - Hematology Oncologists - Pediatricians
- Cardiologists - Infectious Disease - Psychiatrists
- Dermatologists - Medical Oncologists - Pulmonologists
- Emergency Medicine - Nephrologists - Rheumatologists
- Endocrinologists - Neurologists - Urologists
- Gastroenterologists - OB/GYN
To learn more about how specialty society sites are missing the online
opportunity and to hear more about the benefits and features of our physician
modules, please sign up for a free informational Webinar (June 17 @ 12p EST)
at http://www.manhattanresearch.com/societies.htm
About Manhattan Research, LLC
Manhattan Research helps healthcare and life sciences organizations adapt,
prosper and maximize opportunities in the networked economy. The company seeks
to serve as a strategic positioning system for clients, helping them use
industry expertise, robust proprietary data sets, and insight to maximize the
value of their overall business strategy.
Based in New York, Manhattan Research's clients include global
pharmaceutical and biotech companies, non-profit health organizations,
technology vendors, health content providers, and health plans. Select clients
include Aventis, Bayer, California Healthcare Foundation, Eli Lilly, Forest
Laboratories, Genentech, Merck, Medco Health, National Cancer Institute,
National Institutes of Health, Novartis, Pfizer, and WebMD.
Contact Information:
Nicole D'Angelo
(212) 255-7799
ndangelo@manhattanresearch.com
Web Site: http://www.manhattanresearch.com
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