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July 31, 2004

eRx: How Healthcare is Adopting the Technology to Reduce Prescribing Errors, Enhance Safety, and Save $$$

eRx: How Healthcare is Adopting the Technology to Reduce Prescribing Errors, Enhance Safety, and Save $$$

E-Prescribing tops the list of e-health applications that will see the greatest growth in 2004, according to executives participating in a survey conducted by the Managed Care Information Center. Some 39.1 percent of participants predict e-prescribing will be the most widely embraced e-health application this year.

"eRx: How Healthcare is Adopting the Technology to Reduce Prescribing Errors, Enhance Safety, and Save $$$," a CD-ROM of an audio conference that was held Thursday, July 15, 2004, is now available. During this executive-level audio conference, you'll learn the factors driving the adoption of e-prescribing, including the growth of PDA usage, the demand, patient safety and avoidance of medication errors, and the impact of eRx on the managed care and pharmaceutical industries.

The demand for e-prescribing "and the business case are both there," a hospital manager of Web communications told us.

The "infrastructure investments have already been made and the process of restructuring has started," a hospital director of new technology told us, setting the stage for rapid adoption of e-prescribing.

If you are involved in the administration of your organization's prescription drug management, order your copy now for what promises to be a valuable 90 minutes.

Managed care organizations, hospitals, physician organizations, pharmaceutical companies and pharmaceutical benefit management companies all have a stake in the future of e-prescribing.

"Patients, physicians and pharmacists all benefit because the system eliminates prescription errors related to illegible handwriting. The automatic drug-to-drug interaction check also increases patient safety by reducing potential negative interactions," said Darryl Cohen, former president of Medix Resources.

Learn how you and your organization can use e-prescribing to better reduce prescribing errors and enhance patient care by listening to our special audio conference "eRx: How Healthcare is Adopting the Technology to Reduce Prescribing Errors, Enhance Safety, and Save $$$"

Physicians are anxious to try the new technology, according to Blue Cross Blue Shield of Massachusetts (BCBSMA) officials, and there is a waiting list of practitioners who are interested.

TOPICS COVERED:

  • Current trends in e-prescribing;
  • Factors driving the growth of eRx;
  • Identifying the obstacles to overcome for eRx;
  • Industry experience with e-prescribing;
  • e-prescribing Business Applications;
  • Benefits of e-prescribing;
  • Available Technology; and
  • Plus a live Question and Answer Session

Speaker Panel:

  • Gary Austin, Director IT Strategy and Health Management Systems, Blue Cross Blue Shield of Massachusetts
  • Dr. Andres Baumel of Framingham Pediatrics
  • Louis Hyman, Executive Vice President and CTO, Ramp Corporation (formerly Medrix).

WHO WILL BENEFIT FROM THE AUDIO CONFERENCE:

Health plans and providers, pharmaceutical and disease management companies, PBMs, CEOs, CFOs, hospital pharmaceutical managers, pharmacists, human resource benefit managers, medical directors, employer health plan decision makers, network development and provider services directors, strategic planners, utilization management, MCO plans, healthcare management, TPAs, network managers, physician practice management company executives, medical management directors, PHO and IPA leadership, analysts, implementer consultants, account services and administration executives and ancillary products managers.

"Attend" this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to listen to the CD-ROM.

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