EPN - Electronic Prescribing News

     WHAT: "Five Things You Need to Know About Integrated Physician Marketing            in 2005," a free* webinar hosted by Manhattan Research            (http://www.manhattanresearch.com)            *Invitations limited to qualified business accounts     WHEN:  Wednesday, December 15, 2004            3:00p.m. - 3:30p.m Eastern Time     WHY:   Today's health and pharmaceutical marketers live in a world of            integrated marketing channels - and integrated challenges.            Marketing executives must understand how physicians use technology            to capitalize on market opportunities and be ready to optimize            these interactions as the market continues to evolve.  We'll            discuss five key market trends (based on data from Taking the            Pulse(R)) and how to use tracking data to accurately predict and            forecast market opportunities.            Topics of discussion include:            * Technology Infrastructure in the Practice            * Technology Supported Detailing            * PDA and Mobile Health (including electronic prescribing)            * Electronic CME (Continuing Medical Education)            * Email, Communication, and Connectivity     WHO:   Session attendees will hear from Mark Bard, President of Manhattan            Research, Erika Fishman, Senior Analyst and Ashley Wendus, Senior            Analyst.     HOW:   Register now at http://www.manhattanresearch.com/2005physician.htm            or contact Nicole D'Angelo at ndangelo@manhattanresearch.com            or 212-255-7799.

About Taking the Pulse v5.0

One of Manhattan Research's syndicated physician studies and marketing data sets primarily focusing on technology adoption and integration in the practice. Specifically, the study objectives are to identify and analyze the behavior, attitudes and demographics of the physician population who are using technology (including the internet) for professional purposes. As the population of "Online Physicians" in the U.S. reaches saturation, it is increasingly important for healthcare marketers and strategic planners to better understand the "area under the curve;" in other words, the relevant sub-segments of physicians.

Physician specialty groups covered in Taking the Pulse® v5.0 include Primary Care (GP, FP, IM), Allergists, Cardiologists, Dermatologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Hematology Oncologists, Infectious Disease, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists, Ophthalmologists, Pediatrics, Psychiatrists, Pulmonary Disease, Rheumatologists, General Surgeons, and Urologists.

ABOUT MANHATTAN RESEARCH, LLC

Manhattan Research, based in New York, helps healthcare and life sciences organizations adapt, prosper, and maximize opportunities in the networked economy. The company seeks to serve as a strategic positioning system for clients, helping them use industry expertise, robust proprietary data sets, and insight to maximize the value of their overall business strategy. Manhattan Research's clients include global pharmaceutical and biotech companies, nonprofit health organizations, technology vendors, health content providers, and health plans.