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February 20, 2005

Consultant: E-Rx Will Be the Norm

(February 15, 2005) Greater adoption of electronic medical records systems will lead to broader use of electronic prescribing applications, said Anthony J. Schueth, managing partner at Point-of-Care Partners LLC, a Margate, Fla.-based consulting firm.

“Electronic prescribing vendors are evolving and serving as a starting point for doctors not ready to implement electronic medical records,” he said. “And smaller medical records vendors are partnering with them to gain an advantage over larger competitors. But this will be a short advantage as electronic prescribing eventually will become expected within an electronic medical records system.”

Schueth spoke Monday at the Healthcare Information and Management Systems Society Annual Conference and Exhibition in Dallas. He led a session at the convention entitled, “Boom, Boost or Boon? E-Prescribing & Pay-For-Performance.”

Schueth also said an increase in pay-for-performance initiatives will help adoption of electronic prescribing. These initiatives are important, as many physicians don’t feel they should pay for electronic prescribing technology on their own.

Several different pay-for-performance initiatives are emerging in health care, he said. One such initiative involves payer organizations rewarding providers for just implementing electronic prescription technology. Another type of pay-for-performance initiative rewards physicians who write a certain amount of prescriptions electronically per month, he added.

Some of these initiatives are payer sponsored and others are employer funded. But such initiatives are essential to ensure the expansion of electronic prescribing, Schueth contended.

“Just giving hardware to physicians for electronic prescribing always fails,” he said. “Pay-for-performance has been around for awhile, but people accused the strategy of rewarding behaviors. Now it’s about paying physicians for achieving quality metrics.”

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